bobvb.com
Narrative + Direction
2025—
bobvb.com, Germany, remote
Founder / Creative Director
Establishing and expanding a creative ecosystem for work across brand, people, and fiction. Positioning bobvb.com as the central hub for narrative strategy and creative direction, with dedicated spaces for NGOs and foundations [], stories for screen [bobvboven.com], and new forms of expression through collaborations [STUD.IO].
Past Futures
The careers once considered, now reframed as groundwork [2009—2025].
2023—2025
bobvb.com, Germany, remote
Volunteer for Branding & Direction
Leading volunteer collaborations to shape strategic narratives, define brand direction, and guide creative processes. Evolving New Creativity from a voluntary initiative into a structured practice within a broader ecosystem of creative direction and systems change.

2022—2023
Career break, Germany, home
Full-time parenting
Focused on parenting while pursuing independent research, self-initiated projects, and strategic reflection. Repositioned creative practice through the lens of agency.

2021—2022
2ndbest.studio, Germany, Cologne
Excecutive Creative Director
Defined and implemented a strategic brand vision and direction for the studio. Integrated mission and experience into operational planning and creative output.

2020—2021
Greator GmbH, Germany, Cologne
Creative Director Film & Motion
Directed and delivered branded film and motion content. Oversaw end-to-end creative processes in collaboration with senior brand partners and executives.
2016—2020
adidas AG, Germany, Herzogenaurach
Global Lead Employer Brand Film‍
Developed and led execution of global film strategies in collaboration with brand partners. Directed content creation from concept through distribution of marketing toolkits across global key markets.

‍2011—2016
Mamvi Studio, Berlin, Germany
Co-founder / Creative Director‍
Oversaw strategic and creative direction. Defined brand positioning, developed visual systems, and delivered toolkits to support market implementation.

‍2009—2016
bobvanboven[dot]com, Netherlands
Freelance Art & Film‍

Education

‍2007—2010
B.A. Design & Visual Communications - Film
‍Zuyd University of Applied Sciences, NL
‍
‍2004—2007
Physical Education P.E.
‍Fontys University, NL‍
About
With over 15 years of experience spanning in-house leadership, studio co-founding, and independent practice, Bob has developed a distinct approach shaped by narrative rhythm, visual tension, and emotional space—creating work and building tools that engage the senses beyond immediate perception.
His work moves fluidly across a connected creative ecosystem—each space shaped by its own purpose, yet deeply aligned through narrative and intent. Together, they form a flexible yet focused practice—designed to rethink how stories move through the world, and what they make possible.
Services
Narrative Strategy, Creative Direction, Film & Motion Direction, Brand Direction, Art Direction, Copywriting, User Experience
Contact
hi@bobvb.com
LinkedIn
Spaces
Agency (New Creativity 3.0)
Studio
bobvboven.com