#ZeroHunger

Project
Concept

Partner
2nd Best Studio

Year
2022

Disciplines
Concept development
Narrative strategy

Welthungerhilfe partners with Krombacher to strengthen WASH systems in Kenya and Malawi, giving communities access to clean water. The challenge was to create a compelling story using only archival footage that highlighted the partnership’s impact while respecting the dignity and self-determination of the communities served.

I led the creative direction and concept development for a short testimonial video, shaping archival material into a clear and emotionally resonant narrative. The film highlighted rehabilitated water facilities, sustainable WASH systems, and empowered communities, ensuring every frame conveyed both scale and human stories.

The video transformed existing footage into a story that showcased Krombacher’s contribution and Welthungerhilfe’s mission. It raised awareness among key stakeholders and provided a reusable asset for future communications, proving how thoughtful storytelling can amplify social impact even with limited resources.
Credits
See more work

Creative Direction
Bob van Boven

Concept Associate
Bülent Aktas

Editing
Bob van Boven

Thanks
Marcel Aniol

ReContent

Recycled Content

adidas

TMRRW

Greator

Celebrate Change