I led the creative direction and concept development for a short testimonial video, shaping archival material into a clear and emotionally resonant narrative. The film highlighted rehabilitated water facilities, sustainable WASH systems, and empowered communities, ensuring every frame conveyed both scale and human stories.
The video transformed existing footage into a story that showcased Krombacher’s contribution and Welthungerhilfe’s mission. It raised awareness among key stakeholders and provided a reusable asset for future communications, proving how thoughtful storytelling can amplify social impact even with limited resources.