Here to Create

Project
Brand campaign

Partner
adidas AG

Year
2018

Disciplines
Creative direction
Film direction

In 2018, adidas Digital went on a tech journey across Europe via a series of thought-provoking hackathon challenges.

Calling all tech evangelists, digital trailblazers, and limitless creatives, the series created the chance to play with cutting-edge technologies, meet adidas engineers, and ideate with the brands’ top digital leaders—seeking to answer a very important question: How can we change lives through sports and technology?
Credits
See more work

Concept, Creative Direction
Bob van Boven

Project Lead
Yonel Ilieva

Direction, editing
Bob van Boven

Photography (Film & Photo)
Bob van Boven

Additional Photography (AMS)
Mario Possen

Hyperlapse
↗ Frank Emous

Copy, V.O.
Shaba Mohseni

Music
↗ Ruud de Groot

adidas

GHIPO GEN1

adidas

Breaking the Glass

Greator

Celebrate Change