The world doesn’t need another superstar.

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Project
Documentary film

Partner
2nd Best Studio

Year
2022

Disciplines
Creative direction
Concept design
Pitch

SAIIVA is the revival of something massive. Rooted in the Hip-Hop culture, SAIIVA stands for the ongoing transformation: being able to create the person you want to be.

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Klotz (Salvator Manilla, 1995) is a Mannheim based singer, dreaming of the big stage. Started struggling with his weight at young age already - resulting his friends calling him Klotz - Klotz sees his dream collapse abruptly when being on tour with Xavier Naidoo.

Being Klotz became his 170KG obstruction to success: his unhealthy style of living stopped him from moving any further. On doctors advise, he withdraws. No more tours. No more shows. No more music.

Told as a story about weight loss, its narrative explores the journey of finding your true self: creating the person you want to be.
Credits
See more work

Concept
Bob van Boven
↗ Bülent Aktas

Creative Direction
Bob van Boven

Production
2nd Best Studio

Pitch design (Copy & Art)
Bob van Boven

Thanks
Burak Günes
Marcel Aniol

Greator

GFO

adidas

Breaking the Glass

Greator

Celebrate Change