ANC3.0
Partner
Self-initiated
Sector
Nonprofit/Mission-led organizations
Year
2023–Present
Disciplines
Narrative strategy
Creative direction (art & copy)
Brand systems & expression
Ecosystem design
(structure, platforms, flow)
New Creativity
New Creativity began as a vision for a studio and evolved into a narrative-led creative practice for the nonprofit space. Rooted in experience and powered by agency, it focuses on shaping bold storytelling systems that help mission-driven organizations build futures.
New Creativity was built from the ground up. Strategy, philosophy, narrative, and identity developed in parallel to define a clear role in the nonprofit landscape. The process included structuring the service ecosystem, refining positioning, shaping messaging, and designing a brand system capable of evolving.
Partner
Self-initiated (now evolving through partnerships)
Sector
Nonprofit/
Mission-led organizations
Year
2023–Present
Disciplines
Narrative strategy
Creative direction (art & copy)
Brand systems & expression
Ecosystem design (structure, platforms, flow)
Approach
New Creativity began with a belief that creativity plays an active role in shaping the future. In a crowded landscape of campaigns and content, the work focused on meaning-making through narrative strategy, creative direction, and systems thinking.
Outcome
The work defined three core offerings: narrative strategy, creative direction, and future-making prototyping. These were translated into tangible value through naming, voice development, and modular brand tools, enabling New Creativity to scale from bold pitches to long-term partnerships.
Deliverables include:
• Strategic positioning and value proposition
• Narrative system and messaging framework (three core services and five guiding principles)
• Modular identity system built for clarity, flexibility, and emotional resonance
• Website structure and UX principles
• Brand tools for consistency and long-term adaptability
• Practice architecture integrated into a broader creative ecosystem (Agency, Studio, Film, Hub)
What began as a personal shift became a rigorous strategic practice, turning belief into method and imagination into action. The result is a creative direction system designed to help organizations actively shape their future.
