Nonprofits operate on the frontlines of humanity’s greatest challenges—climate, inequality, displacement, and injustice—often pursuing missions larger than their resources allow. While corporations and institutions invest millions to shape narrative and influence, NGOs focus on making meaning and creating impact.
The motivation
New Creativity exists to strengthen the voices shaping the future. The organization was born from the belief that bold ideas, clear missions, and courage to reimagine possibilities deserve the same reach and influence as wealth or platform. It commits to supporting those working to define futures by purpose, not by power.
The mission
New Creativity turns clarity of purpose into creative power. It partners with NGOs, foundations, and social enterprises to shape stories, experiences, and innovations that mobilize people and advance impact.
Shape Storytelling
Build narrative systems that clarify purpose, define identity, and mobilize communities.
Direct Experience
Translate stories into creative expressions that engage, resonate, and inspire action.
Prototype Innovation
Explore new approaches, formats, and prototypes that challenge conventions and expand impact.
Together, these practices form a system rooted in solidarity and purpose, helping organizations tell better stories and build the futures they envision.
Somehow is the emotional foundation of ANC3.0. It’s both a declaration and a reminder: creativity, when guided by purpose and intention, can unleash narrative power with clarity to shape the future.
Somehow. Somehow the ones with the ideas the world needs most are given the least to work with. The ones at the frontlines of change. The ones rethinking broken systems—without applause.
Somehow, we built a world where NGOs and foundations were expected to stay small. Humble.
Enter New Creativity. Not a rebellion, but a response. To the limits. To the noise. To the silence.
It rejects the idea that nonprofits should stay small, safe, or silent. It rejects that award-winning creativity is a luxury for those with the loudest voices and the biggest budgets.
Yet, this isn’t about lowering the bar. It’s about raising the standard for those who need it most. New Creativity sees purpose not as a constraint, but as a lens. To see a future where NGOs aren’t just surviving, but defining.
Not as charities.
As iconic brands of change.
Somehow.
An adaptive approach to creative direction, built for shared momentum.
Sharp, strategic, and unafraid.
Bob, do you also work for free? Practical questions deserve clear answers. The FAQ explains how New Creativity works in practice (from cost structure to accessibility) making sure the partnership feels transparent and aligned from the start.
The manifesto. New Creativity rejects the idea that nonprofits should stay small, safe, or silent. It rejects that award-winning creativity is a luxury reserved for those with the loudest voices and the biggest budgets.
The paper. A personal and strategic reflection on the stories that shape both work and life. “Decoding Futures” traces the questions, insights, and principles that shaped New Creativity and its position within the broader ecosystem.
The connection. Collaboration starts with people. Explore ongoing thoughts, updates, and connections through my ↗ LinkedIn profile.
The ecosystem. New Creativity is part of a larger creative system. Visit the main hub to see how agency, studio, and film connect and grow together.
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The agency.
Agency shapes change at the intersection of purpose and action, guided by the belief that futures are built, not imagined. Enter New Creativity: a bold commitment to shaping stories powerful enough to move people — and futures.
Evolved from more than a decade of work across branding, filmmaking, and creative leadership, New Creativity blends storytelling, experience, and innovation to help NGOs, foundations, and social enterprises build narrative systems, strengthen brand clarity, and create expressions that resonate, mobilize, and endure.