An adaptive framework for narrative strategy and creative direction.

Designed for shared momentum.

A shared horizon. Change grows through shared effort. NGOs, foundations, and social enterprises move from different positions, yet often toward the same horizon: a future that is fairer, more just, and more sustainable.

Different positions, shared movement. Grassroots insight, institutional scale, and entrepreneurial energy each shape change in different ways. Shared momentum grows when these forces strengthen one another instead of moving in isolation.

Direction as infrastructure. Narrative strategy and creative direction create continuity across teams, decisions, and moments of change. They connect story, structure, and expression so organizations can move with greater clarity and force.

Built for balanced contribution. The structure of collaboration matters. Rates adapt to partner type so resources circulate more fairly and strong creative direction remains accessible where it matters most.

Designed for continuity. Some work needs long-term partnership. Other moments call for focused intervention. NGOs can engage through subscription-based collaboration or project-based support, while foundations, social enterprises, and other mission-led organizations can partner through project-based engagements shaped around a defined need.

Part of a creative ecosystem. Agency is part of the wider bobvb ecosystem, where strategy, collaboration, and fiction each grow in their own space. That structure creates continuity, allowing insights from across the practice to strengthen the work.

↗  bobvb.com

How shared momentum is built +

The agency.

Agency shapes change at the intersection of purpose and action, guided by the belief that futures are built, not imagined. Enter New Creativity: a bold commitment to shaping stories powerful enough to move people — and futures.

To strengthen the voices shaping the future by turning clarity of purpose into narrative and creative force.

This practice brings narrative strategy and creative direction closer to the work that matters most. It partners with NGOs, foundations, and social enterprises to clarify what they stand for, strengthen how they show up, and build the kind of presence that can move people, align teams, and sustain momentum over time.

Read the manifesto +

FAQ

Practical questions. Clear answers.

Do you only work with NGOs?
+


New Creativity is built around subscription-based partnerships for NGOs. Project-based collaborations are also available for foundations, social enterprises, and other mission-led organizations.

Do NGOs have to work in subscription?
+


No. NGOs can engage through subscription-based collaboration or project-based support, depending on the nature of the work and what the moment requires.

What kind of work do you support?
+


The work centers on narrative strategy and creative direction. This can include positioning, messaging, campaign concepts, manifestos, decks, website direction, communication systems, and broader strategic clarity across moments of change.

Do you also do design or production?
+


The focus is on direction rather than full-service execution. Existing teams can be guided more closely, or the right collaborators can be brought in when needed.

How are rates structured?
+


Rates adapt to partner type so the structure reflects different realities while keeping strong strategic and creative direction accessible where it matters most.

•     This structure isn’t about discounting work, it’s about aligning value with mission and ensuring creativity serves impact first.

What kind of investment should we expect?
+


Grassroots NGOs / Nonprofit
Day rate: EUR 400,00
Designed to remove barriers while valuing the work.

Foundations & Global NGOs
Day rate: EUR 550,00–600,00
Balances accessibility with the complexity and reach of larger-scale initiatives.

Social Enterprises
Day rate: EUR 750,00–800,00
Reflects hybrid, revenue-generating operations while reinvesting in accessible storytelling for frontline organizations.

•     Rates include strategic and creative direction.
•     Large production, multilingual services, or specialist subcontractors are billed separately at cost.
•     Every project contributes to shared tools, templates, and frameworks, building long-term value beyond a single engagement.

Do you offer pro bono support?
+


A limited number of pro bono sessions are available each year for nonprofit teams doing urgent work without access to funding.