The motivation
Let’s pause and look at today’s reality. Nonprofits are on the frontlines of the world’s most urgent challenges: climate collapse, inequality, displacement, and social injustice. They are the voices and actors working where others cannot, carrying missions that are often bigger than their resources. Yet the terrain they navigate is far from level. Corporations, tech giants, and political machines pour millions into shaping narratives and building influence, while NGOs and mission-driven organizations compete on the same stage with teams stretched thin, budgets fragile, and time borrowed.
That imbalance isn’t just difficult. It’s unsustainable. Because if the strongest voices in shaping the future are those backed by wealth and reach, then the very futures we inherit risk being defined by power, not purpose.
New Creativity exists to help redress that imbalance. It was born from the belief that the future should not belong to those with the deepest pockets or the loudest platforms, but to those with the boldest ideas, the clearest missions, and the courage to reimagine what’s possible.
The mission
New Creativity is where narrative strategy meets creative direction—built to help mission-driven organizations turn clarity of purpose into creative power.
It partners with NGOs, foundations, and social enterprises to transform purpose into progress by shaping stories that mobilize people and move futures. To achieve this, New Creativity works across three core practices:
Shape Storytelling
Build narrative systems that clarify purpose, shape identity, and mobilize communities.
Direct Experience
Translate stories into creative expressions that resonate, engage, and inspire action.
Prototype Innovation
Explore new approaches, formats, and prototypes that challenge conventions and open new possibilities for impact.
Together, these commitments form a practice rooted in solidarity and purpose—working alongside organizations not just to tell better stories, but to help build the futures they make possible.
Somehow the ones with the ideas the world needs most are given the least to work with. The ones at the frontlines of change. The ones rethinking broken systems—without applause.
Somehow, we built a world where NGOs and foundations were expected to stay small. Humble.
Enter New Creativity. Not a rebellion. A response. To the limits. To the noise. To the silence.
It rejects the idea that nonprofits should stay small, safe, or silent. It rejects that award-winning creativity is a luxury for those with the loudest voices and the biggest budgets.
Yet, this isn’t about lowering the bar. It’s about raising the standard for those who need it most. New Creativity sees purpose not as a constraint, but as a lens. To see a future where NGOs aren’t just surviving, but defining. Not as charities. As iconic brands of change.
Somehow.
A philosophy designed to cut through the noise and break new ground.
Sharp, strategic, and unafraid.
The paper. A personal and strategic reflection on the stories that shape both work and life. “Decoding Futures” traces the questions, insights, and principles that shaped New Creativity and its position within the broader ecosystem.
The manifesto. New Creativity rejects the idea that nonprofits should stay small, safe, or silent. It rejects that award-winning creativity is a luxury reserved for those with the loudest voices and the biggest budgets.
Bob, do you also work for free? Practical questions deserve clear answers. The FAQ explains how New Creativity works in practice (from cost structure to accessibility) making sure the partnership feels transparent and aligned from the start.
The connection. Collaboration starts with people. Explore ongoing thoughts, updates, and connections through my ↗ LinkedIn profile.
The ecosystem. New Creativity is part of a larger creative system. Visit the main hub to see how agency, studio, and film connect and grow together.
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The agency.