New Creativity brings together storytelling, experience, and innovation to help mission-led organizations translate purpose into meaningful expression and action.
Storytelling
Every organization has a story to tell. The challenge is to find the underlying idea, define what it stands for, and express it in ways that resonate with the people it needs to reach.
The work:
• Narrative strategy and positioning
• Brand narratives and messaging
• Campaign concepts and content narratives
→ I help define the strategic foundation, shape the narrative, and develop the words that bring it to life.
Experience
A narrative becomes tangible through the experiences people encounter. From a brand’s visual expression to a campaign or film, creative direction connects the underlying idea to the way it is seen, felt, and experienced.
The work:
• Creative concepts and direction
• Visual and verbal expression
• Creative direction across film, digital, and other media
→ I develop the creative concept, establish its direction, and guide its translation across formats, teams, and touchpoints.
Innovation
Purpose creates a starting point for new possibilities. Innovation explores how an organization can evolve its thinking, find new ways to connect with people, and bring ideas into the world.
The work:
• Concept development and strategic foresight
• Creative systems and campaign ecosystems
• Collaborative, strategic and creative, exploration
• Prototypes, new formats, and pilots
→ I help identify opportunities, develop ideas, and shape promising directions into concepts that can be explored, tested, and realized.
Subscription model
An ongoing strategic partnership for NGOs building long-term change.
What‘s included:
Continuous access to narrative strategy and creative direction, supporting evolving priorities over time.
→ Builds clarity, alignment, and momentum without restarting the work for every new initiative.
Who’s it for:
• NGOs navigating complexity
• Teams seeking ongoing strategic alignment
• Leaders committed to long-term change
Project-based
Focused strategic collaborations with defined scope and timeframe.
What’s included:
Narrative strategy and creative direction applied to a specific challenge, initiative, or transition.
→ Brings structure and clarity to moments that require focus, speed, and decisive direction.
Best suited for:
• Organizations entering a period of change
• Teams launching a new initiative or direction
• Leaders seeking targeted strategic intervention
Partnerships with the iconic brands of the future.
New Creativity is built on the belief that purpose shapes the iconic brands of the future. With subscription-based partnerships at its core, Agency brings over a decade of experience into the nonprofit space, helping mission-led organizations lead with strategy and creativity.
A practice built around purpose.
The vision. Organizations shaping tomorrow are driven by purpose. They move people, shift perspectives, and create meaningful change. New Creativity exists to help mission-led teams turn ambition into direction, and direction into action.
The practice. New Creativity brings together narrative strategy and creative direction to help organizations define what they stand for, develop ideas, and guide how they come to life. Ongoing subscription-based partnerships are at its core, complemented by focused project engagements for defined needs.
The approach. Three pillars shape the work. Storytelling builds understanding. Experiences create connection. Innovation opens new possibilities. Together, they help organizations express their purpose through narratives, experiences, and new ideas.
Shared momentum. Different organizations have different needs and resources. Engagement models and rates adapt to these realities, helping make strategic and creative support accessible to frontline organizations while sustaining a practice built for long-term relevance.
The impact. When vision, story, and direction align, organizations move with confidence. Teams gain clarity, communication strengthens, and ideas carry greater meaning and impact.
The ecosystem. New Creativity exists within a broader creative practice designed to support ideas as they grow. A structure that evolves alongside the organizations it serves.
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