As Head of Brand and Creative Director, I built a unified strategic vision that embedded the studio’s purpose into creative operations. This included guiding brand storytelling, overseeing design and UX, and ensuring every output aligned with a clear narrative. Alongside the visual identity and website, I introduced strategic tools for adaptability, keeping the brand ready to evolve “the next day, every day.”

The work delivered more than a new identity. It established a lasting strategic foundation that continues to guide creative and operational decisions. With a sharper position, a defined narrative voice, and renewed internal alignment, 2nd Best Studio is equipped to grow with clarity and confidence. The refreshed identity has opened new client opportunities and turned key deliverables into shareable moments, reinforcing its place as next to best, but never ordinary.