It’s all in the details

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Calvin Klein sought a film to introduce its 2014 Accessories collection. The task was to capture the brand’s DNA—minimal, premium, and timeless—while also infusing the campaign with a raw, contemporary edge. On top of that, the full production had to be conceived, shot, and delivered within just seven days.

Project
Campaign

Partner
Mamvi Studio

Year
2014

Disciplines‍
Creative direction
Film direction

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In collaboration with Bureau Caramel, I co-directed a studio-based concept that placed the bags in a stark black space, floating in the void. Dynamic lighting revealed their form; at times isolating small accents, at other times illuminating the full silhouette. This stripped-back approach emphasized the bags as sculptural icons, aligning with Calvin Klein’s minimal yet raw aesthetic.
Credits
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Concept,
Bob van Boven
↗ Rob Truijen

Production
Mamvi Studio
Bureau Caramel

Creative Direction
Bob van Boven
Rob Truijen

Photography
Bob van Boven
Rob Truijen

Editing
Bob van Boven

Tommy Hilfiger

Tailored

PURESANG

Departures

Greator

Celebrate Change