I developed the concept and led the creative direction, using negative space and black backgrounds to create a minimal, timeless visual language that kept Natalie at the center of every frame. Motion sequences were placed between interviews to support narrative rhythm, avoiding typical b-roll. While the live-action direction was handled by an external collaborator, I maintained oversight across all elements, including the direction of an original soundtrack to deepen the film’s emotional resonance.

The film offered a clear and compelling portrait of Natalie’s two-year journey at adidas, capturing her growth, challenges, and achievements in a personal yet universally relatable way. Its minimal, timeless style and original soundtrack made it a distinctive internal communications piece and set a precedent for future employee storytelling that values authenticity and narrative impact over spectacle.