Never Meant To Succeed

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Project
Branding

Partner
Greator GmbH

Year
2011

Disciplines
Creative direction
Brand strategy
Copywriting
Film direction

In 2011, inspired by the energy of music festivals, my brother Paul and I set out to add an extra layer to the electronic dance experience. The challenge was to move beyond abstract visuals and craft a concept where narrative, character, and conflict merged with music, creating a new kind of story.

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I led the creative direction, brand strategy, copywriting, and film direction, shaping PRESIIDENTS into a cohesive narrative-driven experience.

By introducing story structures that complemented the music, we transformed live visuals into characters and plotlines, creating a fully immersive journey for the audience.
Credits
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Concept, Creative Direction
Bob van Boven

Partner
Paul van Boven

Production
Mamvi Studio

Branding (Art & Copy)
Bob van Boven

Film direction
Bob van Boven

Editing
Bob van Boven

Starring
↗ Richard de Maaré
↗ Laurien Verstraten

Cinematography
↗ Jessica Sessinou
↗ Rob Truijen
↗ Remy Kooi

BTS
↗ Mario Possen

Nieuwe Nor
↗ Kees van den Berg

Thanks‍
↗ Ellen Truijen
↗ Niels Hermans
↗ Gerard Bekker
↗ Maartje Brands
↗ Karin Loopik

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