In collaboration with Bureau Caramel, I co-directed a concept that transformed this limitation into a creative opportunity. By focusing on the textures, movement, and craftsmanship of the fabrics, the film evoked the elegance and precision of the upcoming collection without showing a single finished suit.

The campaign became the first step in a long-term partnership with Tommy Hilfiger. It demonstrated how a constraint could be turned into a defining creative asset, establishing a distinct visual language that would carry into future collaborations.