Beyond doubt, Stefan Frädrich belongs to the best keynote speakers of the DACH region. As an entrepreneur, he played an essential role in building the speaking industry as we know it today—and tomorrow.

As Greator’s Creative Director Film & Motion, I led the creative direction, copywriting, and film & motion strategy, shaping a narrative that highlighted Stefan Frädrich’s pioneering role, while always keeping an eye on the brand’s future. Every frame, line of copy, and motion element was designed to balance authenticity and authority, positioning Gedankentanken as a thought leader (rather than promoting a single event).

The campaign gave Gedankentanken a bold, modernized voice that resonated with internal and external audiences. It positioned Stefan Frädrich as founder and visionary while giving the brand a clear identity beyond him. The film became a key narrative asset for the Gedankentanken re-launch, reinforcing the brand’s role as a leading platform for ideas and dialogue.

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