My team contributed to everything from concept to execution: leading the development of the festivals’ visual motion identity, the creative and technical direction of the two in-house studios, and briefing the live-broadcast direction of the event.

Together with the Greator Brand team, we built a cohesive visual and narrative framework spanning digital content, social assets, and motion graphics. The 2020 edition culminated in The Key, a short documentary capturing the festival’s essence, while the 2021 edition reused and refreshed content to deliver a complete motion package in just two weeks.

GFO 2020 attracted a global audience and set a new standard for large-scale virtual events in self-development. The 2021 edition demonstrated that adaptive creative strategies can deliver impact quickly without sacrificing quality, turning a single event into a durable brand asset.