Over time, different strands of work began to ask for different kinds of space. Enter bobvb.com — the ecosystem powering agency.
The ecosystem
Strategy, storytelling, film, collaboration, and reflection each require a distinct rhythm and level of attention. Rather than compressing them into a single container, the ecosystem formed through experimentation, doubt, conviction, and lived practice.
At its core, the ecosystem creates continuity. Ideas move between contexts. Insights return to strategy. Creative exploration can exist without needing to justify itself immediately. The result is a structure that supports growth while staying anchored in purpose, allowing movement without losing direction.
Strategic, collaborative, and artistic.
Agency. A space for mission-led organizations, NGOs, and foundations seeking clarity and direction. Narrative strategy and creative direction work together to translate belief into action and ambition into aligned expression.
Studio. A collaborative environment for experimentation and cultural work. Studio holds space for testing ideas, exploring tension, and developing new creative languages. Insights generated here flow back into agency while staying responsive to the present moment.
Bob van Boven. Film and fiction live in their own orbit. This space explores storytelling as inquiry, using narrative to examine systems, identity, and lived experience. Stories here shape understanding as much as expression.
bobvb.com. The hub of the ecosystem. A connective space where essays, papers, experiments, and individual practices live side by side. It holds the system together and makes its thinking visible.
A framework for continuity
The ecosystem carries life through it. Time spent with children. The effort to balance ambition and presence. Long rides into headwinds, wrong turns, learning when to push and when to pause. These experiences feed the same roots as the work itself.
The question that surfaced during the 2022 career break — What futures are worth building? — continues to shape this structure. The ecosystem unfolds as a living framework: layered, evolving, and responsive. What began as a pause became a way forward, sustaining creative work that helps imagine and move toward futures worth pursuing.